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Case Study.
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| Pinnacle Pet Healthcare - Pet Insurance |
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| The Brief: To raise awareness of the newly established pet insurance
company and to communicate the benefits of the insurance package to vets, brokers and pet owners. |
| The main objective was to achieve coverage in National Daily and Sunday newspapers whenever
there was a pertinent pet insurance feature. This was achieved primarily through the identification of interesting case
histories which were then maximised for press purposes. |
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